General Summary or Job Objective:
Developing and executing integrated marketing strategies that span digital, social, and traditional channels i.e. 360-degree marketing. The ideal candidate will be responsible with a focus on our F&B and retail brands, this role requires a strategic thinker who can manage campaigns end-to-end, drive brand growth, and ensure consistent messaging across all customer touchpoints.
Essential Functions:
- Develop and implement tailored social media strategies for our diverse brand portfolio.
- Manage and grow brand presence on platforms like Facebook, Instagram, LinkedIn, and Twitter. Create compelling content—posts, stories, videos, and promotions that tell our brand stories.
- Plan and execute innovative social media campaigns that drive engagement and conversions.
- Manage advertising budgets and continuously optimize campaign performance.
- Monitor trends and emerging opportunities across digital platforms.
- Build strong relationships with social media reps and key partners.
- Analyze campaign performance and generate actionable insights through regular reporting.
- Support market research and competitor analysis to keep us ahead of the curve.
- Engage with online communities, respond to comments, and foster a positive brand experience. Coordinate content creation across multiple teams and subsidiaries.
- Optimize content with strategic tagging and SEO best practices.
- Collaborate with internal teams to grow our reach, followers, and brand visibility.
Qualifications and Experience:
- A social media enthusiast with a keen eye for content and engagement.
- Strong communication skills — written and verbal — with the ability to tell compelling brand stories.
- Experience in advertising, PR, digital marketing, or similar fields.
- Proficient in Microsoft Office and digital marketing tools.
- Deep understanding of social media platforms and their unique functions.
- Ability to juggle multiple projects and meet tight deadlines.
- Analytical mindset with the ability to turn data into strategy.
- Bachelor’s degree in Marketing, Business, or Mass Communication.
- Minimum 3 years’ experience in marketing, preferably within F&B or retail.
To apply send your CV to hr@index.ae