Job in brief
Are you a seasoned Marketing Manager with proven leadership experience in the UAE real estate brokerage sector?
Do you excel at strategizing and executing multi-channel marketing plans, leading digital campaigns, and managing high-performing social media initiatives?
If yes – this is the role for you.
We are seeking a dynamic and results-oriented Marketing Manager to lead our marketing operations. The ideal candidate must bring a minimum of 6 years of experience in a senior marketing role, with a strong focus on real estate brokerage in the UAE. This role requires someone who can develop and execute strategic marketing plans that drive lead generation, brand awareness, and business growth.
Key Responsibilities
1. Real Estate Marketing Strategy
- Design and implement marketing strategies specific to property sales and leasing in the UAE market.
- Collaborate closely with sales agents to align campaigns with listing priorities and market trends.
- Plan and execute campaigns for project launches, open houses, and exclusive listings.
2. Digital & Performance Marketing
- Run and manage digital ad campaigns across Google, Facebook, Instagram, TikTok, and portals like Property Finder, Bayut, etc.
- Monitor campaign performance, adjust targeting/budgets, and maximize lead quality and conversion.
- Ensure SEO optimization of website and listing content.
3. Social Media & Content Management
- Create engaging content for all major social platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
- Manage social media calendars, community engagement, and lead inquiries from social channels.
- Coordinate with content creators, designers, and videographers for high-quality property visuals.
4. Field-Level Marketing Execution (Preferred)
- Organize signage, flyers, in-building promotions, and community activations.
- Coordinate with developers and landlords for co-branded campaigns and property visibility.
- Manage relationships with printing vendors and media production teams.
5. Branding, Collateral, and Communication
- Maintain consistent branding across digital and print media.
- Develop and update marketing materials including brochures, banners, email templates, and listing presentations.
- Support internal communication and staff engagement initiatives.
6. CRM and Lead Management Support
- Work alongside sales team to qualify and nurture marketing leads through CRM systems.
- Track campaign ROI, report key metrics, and optimize for performance.
Required Qualification / Experience / Skills
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 6 years of UAE marketing experience in a real estate brokerage firm is mandatory.
- Strong experience in digital marketing platforms (Meta Ads Manager, Google Ads, TikTok, LinkedIn).
- Skilled in social media management, content creation, and real estate branding.
- Hands-on knowledge of Property Finder, Bayut, Dubizzle, and real estate CRMs.
- Proficient in Canva, Photoshop, or similar tools.
- Excellent communication and copywriting skills in English
Job Location: Dubai, Business Bay
Type of Employment: Permanent / Full time
Salary: Up to AED 17,000/month – For full-spectrum marketers (strategic & execution at field level)
Up to AED 12,000/month – For managerial/strategic profiles only
What you can expect from the employer
Stable and growth-oriented real estate environment
Autonomy to design and execute marketing plans
Flexible compensation structure based on real capability and involvement
Job Types: Full-time, Permanent
Pay: AED12,000.00 - AED17,000.00 per month
Application Question(s):
- Do you have at least 6 years of marketing experience with a UAE real estate brokerage firm?
- Are you experienced in running property campaigns on platforms like Property Finder, Dubizzle, Bayut, and Google Ads?
- Can you independently manage digital marketing, social media, and field-level activities?
- How soon can you join if offered the role (notice period)?