Company Description
Easygenerator isn’t just a company, it’s a rocketship to your career! We’re a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg’s, T-Mobile, and Walmart. Imagine being part of a team that's reshaping how knowledge is shared globally! At Easygenerator, we thrive on challenges, own our successes, deliver excellence and indulge in a bit of experimentation.
With five core locations worldwide, Easygenerator is growing quickly and we believe that our success comes from our people. Due to this growth, we are looking for a Product Marketing Manager to help us achieve our ambitious goals of expanding our presence in the global market.
Job Description
We’re looking for a strategic Product Marketing Manager to drive adoption, activation, and business impact from product launches. You’ll work cross-functionally with Product, Data, and Revenue teams to connect product capabilities with customer needs—ensuring features are not just built, but fully adopted and impactful. Your work will directly influence key product success metrics like activation, engagement, and expansion.
Key Responsibilities:
Research & Opportunity Sizing
- Uncover adoption blockers and usage opportunities through market research, customer conversations, and product data.
- Collaborate with Revenue teams to gather insights and identify customer pain points and success patterns.
- Map findings to potential business outcomes and shape product discovery efforts to ensure strong market fit and commercial impact.
Influence During Design & Development
- Serve as the voice of the customer and commercial teams during product development.
- Ensure product teams are aligned on the potential business impact of each feature or release.
- Shape positioning and value propositions early to prepare for impactful enablement and customer-facing narratives.
Go-to-Market (GTM) execution
- Develop and execute GTM strategies for feature launches to ensure alignment with business objectives.
- Create and maintain targeted enablement for internal teams to drive usage and support expansion conversations.
- Track success through adoption metrics, engagement KPIs, and customer outcomes—and iterate based on what works.
Pillars for success:
- Customer focus: Deep understanding of customer needs and pain points, and the ability to translate them into actionable insights.
- Business Impact Orientation: A clear focus on outcomes—driving measurable value for the company through improved usage, engagement, and retention..
- Collaboration: Strong relationship-building skills to work seamlessly across teams and functions.
- Data-Driven: Use analytics and data insights to guide decision-making and measure success.
- Operational Discipline: Skilled in managing multiple workstreams, aligning timelines, and delivering with consistency and clarity.
- Strategic Communication: Ability to craft sharp, clear messaging for both internal and external audiences.
Qualifications
- 5+ years of experience in Product Marketing, Growth, or Lifecycle Marketing, in a B2B SaaS context.
- Demonstrated success in driving feature or product adoption, activation, and usage—beyond just product launches.
- Strong understanding of user research methods, experimentation, and behavioral data analysis.
- Hands-on experience with tools such as Amplitude, Mixpanel, Hotjar, UserTesting, and survey platforms like Typeform or Qualtrics.
- Familiar with working in agile environments using collaboration tools like Jira and Confluence.
- Excellent verbal and written communication skills.
- Comfortable working independently in a fast-paced, cross-functional environment.
Additional Information
What we Offer:
- Working in a fun & international environment surrounded by a dedicated team.
- Being part of a fast-growing scale-up environment where you can make an impact from day one.
- Free meditation and personal therapy sessions through our esteemed partners like Calm and Openup
- Career framework and growth coaching.
- Develop yourself in the direction you love most. Due to our fast growth, many new opportunities are unfolding quickly
- Hybrid working policy. (Ask us about the location-specific policies)
- Quarterly dinners
- Interchangeable Public Holiday Policy
AI-First Company
Easygenerator is an AI-first company, not only in the products we build, but in how we operate internally. You’ll get hands-on experience with the latest AI technologies, be trained on how to use AI to work smarter, and develop a future-proof skillset that will keep you ahead in the years to come. Betting your career on a company like Easygenerator means growing with the future of tech from day one.