Senior B2B Marketing Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Visa CEMEA B2B Marketing teamat Visa is a dynamic and dedicated team focused on driving business growth through innovative B2B marketing strategies. Our mission is to raise awareness and generate demand, accelerating product and solution adoption across the region.

Role summary 
The Regional Senior B2B Marketing Manager reports to the CEMEA Head of B2B Marketing. You will connect regional product strategy to tactical sales and marketing execution. You will partner closely with global and local teams to deliver programs that drive adoption of Visa payment products and solutions with a strong emphasis on eCommerce and Agentic Commerce.

Key responsibilities
Be a strategic leader

• Develop and execute regional marketing strategies in close collaboration with global and regional teams to achieve growth goals, including supporting the adoption of new digital payment and agentic commerce solutions.
• Become an expert on our target audiences, developing compelling value propositions and messaging focused on innovation in commercial payments and commerce.
• Create marketing materials and experiential strategies aligned with regional priorities, highlighting key differentiators such as next-generation payment solutions.
• Lead and manage agencies on strategic marketing projects that support business objectives and drive tangible outcomes, with an emphasis on digital transformation and seamless payment experiences.

Drive ecosystem awareness, thought leadership, and engagement:

• Collaborate with global product and regional B2B marketing teams to promote thought leadership content and position Visa at the forefront of digital commerce
• Partner with regional communications leads to execute media and thought leadership programs, highlighting Visa’s role in shaping the future of payments.
• Plan and execute key client/industry events and campaigns to engage target audiences and drive demand for Visa’s commercial solutions, including the introduction of innovative payment options such as Click2Pay.
• Build sales enablement content and localize digital assets to support B2B campaigns and product launches, ensuring teams can effectively communicate Visa’s latest commercial offerings.
• Activate ongoing marketing strategies and events to build awareness and drive demand, supporting both the launch and ongoing adoption of new solutions.
• Accelerate end-user adoption by leading client marketing initiatives in partnership with country teams, supporting activation, acquisition, and usage for commercial products—especially those leveraging digital and intelligent commerce capabilities.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Experience in emerging payment and ecommerce trends, including digital transformation and intelligent commerce.
• Knowledge of Agentic commerce and Infused ecommerce.
• Experience with partner programs is a plus.
• Strategic thinker with a results-oriented, innovative mindset.
• Proven ability to discover customer insights and create impactful messaging.
• Strong written and verbal communication skills, including effective presentation abilities.
• Collaborative team player with strong organizational, analytical, and problem-solving skills.
• Financial acumen and data-driven decision-making skills.
• Ability to work effectively across diverse markets and cultures.

What will also help:

• Strong stakeholder management and ability to work in a matrixed environment.
• Excellent presentation and communication skills.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.