About Jumeirah:
Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates a portfolio of 31 exceptional properties across 13 countries in the Middle East, Europe, Asia, and Africa. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and since then the brand has become known for its distinguished beachfront resorts, esteemed city hotels, and exclusive branded residences. Jumeirah is synonymous with Arabian luxury hospitality and the ability to craft distinctive, purposeful experiences for the world’s most discerning travellers.
About the Job:
An opportunity has arisen for an Associate Director – Global Brand Communications and PR to join our team in Jumeirah Group & Corporate. The main duties and responsibilities of this role include:
- Contribute to the development and implementation of integrated global communications and PR strategies aligned with Jumeirah’s business objectives, ensuring brand consistency and impact across markets.
- Drive performance and strategic direction of appointed communications agencies. Cultivate strong relationships with luxury, travel, and lifestyle media to ensure optimal brand positioning across key markets.
- Oversee the use of Launch Metrics and other analytics tools to track media coverage, influencer performance, competitor visibility, and campaign effectiveness; prepare monthly reports to inform strategic decisions and demonstrate ROI.
- Act as a key liaison between Global Brand Communications and property-level PR teams to ensure unified messaging, elevated storytelling, and consistent brand visibility across hotels, dining, and wellness destinations.
- Support the execution of the global influencer program to ensure strategic alignment and measurable impact. Identify opportunities to strengthen brand recognition through prestigious industry awards.
- Inspire and guide communications team members by fostering a culture of creativity and excellence. Support crisis communications readiness and contribute to onboarding high-potential talent aligned with Jumeirah’s values.
About you:
The ideal candidate for this position will have the following experience and qualifications:
- Bachelor’s degree in public relations, Journalism, English Literature, Marketing or similar – Essential.
- Minimum of 8 years in brand communications and public relations, with a minimum of 2 years in a managerial position.
- Experience of working with luxury brands, preferably hotels or hospitality.
- Strong relationships with a broad range of media and a proven track record in delivering brand communications and pr programs that captivate the media.
- Experience of working both in-house and agency-side.
About the Benefits:
We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, life insurance, incentive programs and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.
