Requirements
Experience & Skills:• 5+ years in CRM marketing, retention marketing, or lifecycle marketing, preferably ine-commerce or digital-first businesses.
- Hands-on experience with CRM tools and marketing automation platforms (e.g.,Klaviyo, MoEngage, WebEngage, Braze, or similar).
- Proven success in managing multi-channel CRM campaigns.
- Strong analytical skills with experience in segmentation, reporting, and data-driven decision-making.
- Excellent copywriting skills for concise, persuasive customer communications.
- Ability to work independently and manage multiple projects simultaneously.
Key Responsibilities 1. CRM Strategy & Execution
- Develop and execute a comprehensive multi-channel CRM strategy to engage,retain and reactivate customers.
- Manage end-to-end customer communication flows — from campaign ideation toexecution and performance analysis.
- Define and implement automated journeys for onboarding, engagement, churnprevention and win-back.
2. Channel Ownership• Lead all Web Push Notification campaigns, ensuring relevant targeting andimpactful messaging.
- Manage App Push Notifications to drive app engagement and repeat transactions.• Oversee Email Marketing — newsletters, promotions and lifecycle campaigns.
- Execute SMS and WhatsApp Marketing for time-sensitive and high-impactcommunications.3. Retention & Loyalty
- Monitor retention metrics and identify opportunities to improve repeat purchaserates.• Support the development and promotion of the customer loyalty program.
- Work with analytics to segment audiences based on behavior, purchase history, andengagement.
4. Performance Tracking & Optimization
- Set KPIs for each CRM channel and ensure campaigns meet or exceed performancegoals.
- Conduct A/B testing to optimize message copy, design, timing, and targeting.
- Analyze campaign performance data to derive actionable insights for continuousimprovement.
5. Cross-functional Collaboration
- Work closely with content and design teams to ensure all communications arevisually engaging and brand-compliant.
- Partner with product and tech teams to improve CRM tools, integrations, and dataflows.
- Align with performance marketing to ensure consistency between acquisition andretention efforts
Job Type: Full-time
Pay: AED9,000.00 - AED15,000.00 per month
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