Are you obsessed with smashing ROAS benchmarks, optimizing funnels, and leading high-performing teams to drive scalable growth? SmartCrowd is hiring a Performance Marketing Manager – Paid Acquisition to own and scale our paid media strategy. This is a pivotal leadership role for a growth marketing expert who thrives at the intersection of data, experimentation, and execution.
About SmartCrowd
SmartCrowd is where fintech innovation meets real estate investment. We’re not your average startup — we’re on a mission to democratize real estate investing across the MENA region and beyond through fractional ownership. Backed by cutting-edge tech and a passionate team, we’re opening the doors of real estate to investors of all kinds.
Job Summary
Based in Dubai (on-site), this role is designed for a team-leading, data-driven growth marketer with deep expertise in paid acquisition. You’ll be responsible not just for campaign execution, but for driving strategy, managing budgets, leading a team, and collaborating across product and marketing to align performance with company goals.
If you're analytical, results-oriented, and bring startup hustle with fintech flair, we want you at the helm of our paid growth engine.
Requirements
What You’ll Do
- Design and execute high-impact paid acquisition campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, Quora, and more.
- Own paid media budgets with a relentless focus on ROAS, CAC, and long-term value.
- Guide conversion rate optimization (CRO) efforts across landing pages and funnels.
- Oversee performance tracking: pixels, events, UTMs, and multi-touch attribution.
- Analyze performance data using tools like PostHog, Segment, Mixpanel, Adjust, Appsflyer, MoEngage, and GA4.
- Write and execute SQL queries to uncover deep campaign insights and trends.
- Stay current on platform changes and trends, adapting strategy rapidly.
- Collaborate with product and content teams to ensure message-market-fit and full-funnel consistency.
- Contribute to broader growth squad strategy, ensuring alignment between marketing and product.
What We’re Looking For
- 5-7 years of performance marketing experience, with at least 2 years leading a team in a growth or acquisition role.
- Proven track record managing $50K+/month performance budgets across multiple platforms.
- Demonstrated ability to recruit, coach, and lead high-performing paid media teams.
- Deep understanding of paid media, CRO, funnel design, and acquisition economics.
- Strong technical knowledge of pixel implementation, tracking infrastructure, and attribution modeling.
- Hands-on experience with tools like PostHog, Segment, Adjust, Appsflyer, Mixpanel, GA4.
- Proficiency in writing SQL queries to analyze raw marketing and user data.
- Analytical mindset with a strong bias for experimentation, iteration, and growth.
- Must be based in Dubai or willing to relocate — this is an on-site role.
Benefits
Why SmartCrowd?
SmartCrowd is MENA's first regulated real estate investment platform... and we’re just getting started. As part of our growth team, you’ll lead performance at scale, shape strategy, and work with a world-class crew that values speed, data, and bold execution. We offer a competitive compensation package with performance-based incentives, giving you real upside for real impact. If you're ready to drive serious growth at a high-velocity fintech, this is your moment.
Hiring process
We move fast and respect your time. Expect a streamlined process with a total commitment of ~4 hours:
- Intro Call – Mutual introduction and role alignment.
- Technical Deep Dive – Showcase your paid channel expertise, budget management, and campaign strategy and share how you’ve built, led, and scaled performance teams.
- Culture Fit & Collaboration - Gauge team fit, communication style, and alignment with our values.
