Job Scope
We are seeking a Head of Programmatic to lead and grow the programmatic function within W Group and Hypermedia. This role will be responsible for driving programmatic strategy and execution across Digital Out-of-Home (DOOH) advertising, ensuring the adoption and integration of programmatic solutions across internal teams, agency partners, and clients. You will act as a technical authority and thought leader, directly supporting the sales function, enabling the commercial teams to understand, sell, and apply programmatic advertising principles.
As a central figure in our programmatic journey, you will work closely with the Sales VP and Head of Sales and the wider Hypermedia sales team, guiding them on how to position programmatic as a value-added solution. Your role will bridge the gap between media, data, and technology by embedding the knowledge of the online and tech ecosystem into the DOOH space.
Key Responsibilities
Programmatic Strategy & Execution
- Lead and manage the end-to-end programmatic offering across W Group and Hypermedia.
- Design and implement media strategies leveraging DSPs, SSPs, ad servers, verification tools, and data partnerships.
- Execute and optimize programmatic DOOH campaigns from setup through delivery, applying best practices in bid management, targeting, and data use.
- Suggest tactics and scalable programmatic solutions that align with broader media plans and growth initiatives.
- Develop pricing strategies with senior management, based on competitive market insights.
Sales Collaboration & Training
- Collaborate closely with the VP of Sales and Sales Teams to develop prospecting strategies and support business development.
- Mentor and train sales team members, especially the Hypermedia commercial unit, on programmatic concepts and practical application in DOOH advertising.
- Act as a subject matter expert in client meetings and pitches, helping communicate technical concepts clearly and persuasively.
Campaign Analysis & Reporting
- Own and manage insertion orders across advertisers, providing real-time and post-campaign insights.
- Strategically oversee end-to-end pDOOH campaign operations with Partners/Clients ensuring seamless execution, rigorous quality control, and continual performance optimization.
- Analyze campaign performance using advanced tools and generate custom client reports with actionable recommendations.
- Leverage data from various sources (internal and external) to understand audience behaviors and set performance expectations for OOH touchpoints.
Innovation & Technical Integration
- Maintain full technical understanding of the platform integration process and ensure seamless implementation.
- Explore and recommend relevant social media programmatic opportunities in collaboration with the marketing team.
- Keep up to date with market trends, audience behaviors, and technology evolution to ensure our offerings remain cutting-edge.
Required Technical Skills
- Master Degree in IT or Digital Marketing, Communication, Business, or related tech field.
- 7-10 years of experience in media/programmatic advertising, including campaign management and analytics.
- Deep expertise in digital programmatic (DSPs, SSPs, audience targeting); prior agency-side experience is a strong advantage.
- Strong technical know-how and a keen understanding of the pDOOH advertising and technology landscape.
- Excellent attention to detail, accuracy, and quality control.
- Ability to manage and prioritize multiple tasks under tight deadlines.
- Analytical mindset with strong problem-solving and decision-making skills.
- Proactive, solution-oriented, and a strong communicator — comfortable working independently and collaboratively.
- Demonstrated experience in introducing new operational processes or strategies.
- Familiarity with both qualitative and quantitative research methods is preferred.
Essential Soft Skills
- Strategic Thinking: Ability to see the big picture, align digital initiatives with business objectives, and anticipate market shifts.
- Cross-Functional Communication: Able to translate complex technical concepts into clear business language and vice versa, ensuring alignment across sales, tech, and leadership teams.
- Influencing & Persuasion: Skilled in gaining buy-in from internal stakeholders and external clients by articulating value and aligning solutions with their goals.
- Problem-Solving & Adaptability: Comfortable navigating ambiguity, resolving challenges quickly, and adapting strategies in dynamic environments.
- Collaboration & Stakeholder Management: Strong interpersonal skills to build trust and maintain effective relationships across departments and entities.
- Leadership & Initiative: A proactive leader who takes ownership, drives initiatives independently, and inspires cross-functional teams without direct authority.
- Attention to Detail & Accountability: Maintains a high level of accuracy and ensures end-to-end ownership of deliverables and outcomes.
- Training & Mentoring: Capable of enabling and upskilling commercial teams, especially in understanding and selling programmatic solutions.
About us
We're not just a workplace; we're a hub of excitement, fun, and challenges, tailor-made for visionary thinkers and top-notch achievers. This is the perfect moment to become a part of our team, as we're on the cusp of rapid growth, especially in the ever-evolving tech media landscape.
With our headquarters situated in Dubai, Abu Dhabi, and an office in Beirut, we're expanding rapidly and looking for individuals who thrive in a fast-paced environment. We're on the lookout for those who can propel us forward by embracing technology and contributing to our efficiency. We're not interested in those stuck in old-fashioned ways; we want innovators who bring a growth mindset, are eager to learn, and are ready to apply their knowledge to propel us forward.
Join us if you're passionate about making a difference, enhancing efficiency, and embracing technology. We're on the lookout for individuals who can seamlessly absorb new information and transform challenges into efficient solutions. It's not just a job; it's an invitation to be part of a cutting-edge team shaping the future of tech media.
W Group l Hypermedia l DXTA l AiOO Tech
