Performance Marketing & Campaign Management:
· Manage PPC, Display, Email, PR, and Social Media campaigns to drive targeted traffic and conversions.
· Develop and execute performance marketing strategies aligned with commercial objectives, ensuring cost-efficient and high-impact campaigns.
· Oversee retargeting and customer acquisition initiatives to optimize traffic and sales.
· Analyze performance data, purchasing patterns, and website traffic to measure the effectiveness of campaigns.
· Continuously optimize marketing campaigns to achieve efficiency and scalability.
Advertising & Digital Strategy:
· Manage digital advertising efforts, including Pay-Per-Click (PPC), Real-Time Bidding (RTB), Facebook Ads, Mobile
Advertising, and Affiliate Marketing.
· Stay updated with the latest trends in digital marketing and implement innovative strategies.
· Conduct extensive testing on emerging digital marketing opportunities, focusing on scalable solutions.
E-commerce Content & Branding:
· Collaborate with brands to access and utilize brand imagery for marketing campaigns.
· Maintain the E-commerce Marketing Calendar, incorporating input from brand teams on retail activities.
· Ensure all communications and campaigns are aligned with brand guidelines and positioning.
Analytics & Reporting:
· Ensure proper setup and utilization of Google Analytics and other performance tracking tools.
· Provide comprehensive reports on sales, marketing initiatives, and customer insights to internal stakeholders.
· Monitor campaign performance and adjust strategies based on data-driven insights. Social Media & CRM Strategy:
· Develop and implement a robust social media and CRM strategy to enhance customer engagement and retention.
· Build and optimize customer journeys across all digital communication channels.
· Work closely with marketing agencies and partners to execute effective campaigns.
Collaboration & Stakeholder Management:
· Manage relationships with marketing agencies and external e-commerce partners, ensuring alignment with brand initiatives.
· Liaise with brand principals to coordinate marketing efforts and share performance insights.
· Develop seasonal marketing calendars and oversee their execution across all channels.
The ideal Manager - Ecommerce in a retail company should have 5+ years of progressive experience in brand management, with a minimum of 3 years specifically in the retail sector. Proven success in developing and implementing strategic brand initiatives, enhancing customer engagement, and achieving measurable business results is essential.
