Marketing Execution & Planning
Deliver annual marketing and communications plans aligned with budgets, ROI, and business goals.
Track industry trends and competitors to shape new strategies.
Execute PR activities aligned with hotel marketing priorities.
Content & Digital:
Oversee the creation of content (photography, video, basic editing, copy) for social media, email marketing, and website updates in collaboration with relevant departments.
Social media management for hotel, F&B and spa (content calendars creation).
Brand & Creative
Ensure brand consistency across all touchpoints (signage, collateral, experiences, B2B & B2C, photography, videography).
Roll out global/regional campaigns using brand toolkits.
Manage visual assets—photo, video, and graphics—per brand guidelines.
Public & Media Relations
Execute PR/media plans for F&B, rooms, spa, events.
Maintain updated media kits (fact sheets, bios, imagery, content).
Support press visits, events, and FAM trips to elevate visibility.
Draft releases, articles, and statements for storytelling.
Maintain media lists, monitor coverage, and report ROI.
Respond to media queries and support crisis comms.
Campaigns & Activations
Execute integrated campaigns across channels, in line with brand and annual plans.
Activate sponsorships, partnerships, and events to drive engagement.
Analyze performance and optimize based on insights.
Partners & Promotions
Manage daily coordination with partners and PR agencies.
Oversee hotel participation in tourism board promotions and key collaborations.
Budget & Performance
Monitor marketing spend and ensure budget discipline.
Report on campaign results, media coverage, and ROI.
Cross-Functional Alignment
Align with Sales, Rooms, F&B, Spa, and Events for integrated marketing campaigns.
Admin & Reporting
Organize marketing assets and reports archive.
Share media calendars, campaign updates, and summaries.
Conduct daily media monitoring and share clippings with relevant teams.
Requirements
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
3-5 years of hands-on Marketing and PR experience in luxury hospitality.
Strong copywriting and editing skills, with attention to detail.
Experience managing agency relationships and coordinating multi‑channel campaigns.
Ability to work effectively in a fast‑paced, team‑oriented environment.
Knowledge in brand communication tools and platforms. Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
Familiarity with basic design software (Canva, Adobe Suite).
Great aesthetic sense.
Commercial acumen.
