Description
Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features and services.
CBD has been recognized as the number one bank in the UAE on the Forbes list of The World’s Best Banks 2022.
As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers - and delivering service that really goes the extra mile.
Job Purpose:
To manage the overall CBD’s Credit Card Product Acquisitions, Activation & Spends in order to drive P & L and drive Credit Card ENR growth through tie ups with aggregators to enhance CBD Sales footprint and bring in internal efficiencies.
Principal Accountabilities:
Develop & implement a Credit Card Sourcing strategy to meet P & L goals across all Retail Credit Card Product suite.
Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products.
Work with Advertising and other Aggregators to ensure visibility and positioning of Brand & products.
Formulate & execute an effective strategy to drive new card sales in specific target segments including activation of partner channels (physical and digital) and CBD channels
Work closely with direct banking unit to ensure customer satisfaction & timely resolution of customer complaints.
Engagement – Manage engagement with all channels selling balance build products including Telesales/Contact Centre/DSA – training/process optimization/incentive structures/sales promotions etc.
Develop a channel strategy for Outsourced telecalling, Digital & X-Sell
Deliver budgeted acquisition numbers for each channel
Drive a fully loaded P&L for channel management versus direct sales acquisition model
Vendor Management (3rd Party sourcing including Digital):
Identify variable model aggregators to enhance CBD Credit Card sales foot print without increase of internal Headcount in the Bank
Manage & continually update online aggregators like Policy Bazaar, Bank on Us & Yalla Compare to enhance our Digital footprint for Credit Card sales
Adhoc events with partners such as Amazon.ae, Noon, Zomato & others to drive acquisitions through Third parties for mutual benefits
Reach out to internal partners of the Bank and drive their business/personal Banking through the Bank by creating offers of choice to enhance penetration
Sales Efficiencies:
Ensure STP rates of Card bookings through the Onboarding system exceeds 50%
Rework rates on Card applications through the Onboarding system which are controllable by sales are below 10%
Empowering front end sales with selling tools and offers to drive sales efficiencies
Recommend changes to incentives to drive business behavior as per long term goals
Requirements
Education and Experience
Minimum Bachelor’s / Master’s degree
Minimum 10 to 12 years of Banking experience with deep knowledge in Cards and/or Personal Loan products and portfolio management
Deep understanding of Card top-line and revenue drivers, metrics and mechanics
