beOnd is currently recruiting for a Vice President of Global Trade Sales. This pivotal role will be instrumental in establishing beOnd as a leader in the premium airline sector by enhancing relationships with travel partners and increasing global sales through trade channels.
The successful candidate will maximize indirect sales by building partnerships with General Sales Agents (GSAs), travel agencies, Online Travel Agencies (OTAs), and premium tour operators. The goal is to position beOnd as the top airline for luxury travellers, enhancing brand visibility and preference in the luxury travel market by effectively communicating our unique service value to partners.
Key Responsibilities
- Develop and implement trade sales strategies and execution globally.
- Establish and maintain robust relationships with key travel agencies, tour operators, and industry partners globally.
- Lead the trade sales team by providing leadership, training, and support to help them deliver KPIs.
- Negotiate and oversee agreements with luxury agencies, wholesalers, and tour operators.
- Work closely with revenue management to ensure that agency contracts are aligned with yield strategies.
- Create and implement engaging sales programs and campaigns to captivate trade partners and showcase Beond's offerings.
- Build, manage, and incentivise GSA and agent networks.
- Analyse market trends and competitor actions to refine strategies and identify new opportunities within the trade sales channel.
- Work alongside marketing and product teams to develop targeted promotional materials and tools for trade partners.
- Design trade incentives, familiarization trips, and co-marketing campaigns.
- Track performance against key performance indicators (KPIs) such as load factor contributions from trade, revenue per agent/GSA, and market share of premium packages.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field;
- At least 10 years of experience in sales and business development, including a minimum of 5 years in a senior leadership position within the airline or luxury travel sector.
- Possesses an entrepreneurial mindset and a strong network to build beOnd's market presence.
- Demonstrated success in driving revenue growth through trade sales partnerships.
- Experience in managing multi-region General Sales Agents (GSAs) and agencies.
- Comprehensive understanding of the travel agency industry and the wider travel distribution landscape.
- In-depth knowledge of the development and sale of premium travel packages.
- Expertise in contract negotiation, incentive structuring, and relationship-focused sales.
- Open to international travel for engaging with partners and stakeholders.
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