Brand & Content Manager

Join us – a rising wellness & supplement brand built on clean ingredients and powerful results.

Location:Dubai, UAE (Remote/Hybrid options available)

Gender: Female only.
About Us:

About Us:

We are a fast-growing wellness brand dedicated to helping people lead healthier lives with premium-quality supplements and functional foods. We are launching in the UAE market with a strong focus on eCommerce, influencer-driven campaigns, and community engagement.

Job Summary:

We are looking for a highly motivated and creative Brand & Content Manager to manage our Shopify store, social media channels, influencer campaigns, and digital content. You’ll play a key role in growing our online presence and customer engagement while coordinating with our creative and video production partners.

Key Responsibilities:

Shopify Store Management

• Homepage & Landing Page Updates

Coordinate with designers or use drag-and-drop tools (e.g., Shopify sections, PageFly) to update banners, promotional blocks, and campaign pages

Ensure site is always aligned with marketing campaigns

• Promotions & Discounts

Create and schedule discount codes, flash sales, bundles, and apply them to relevant products

Collaborate with marketing team to align Shopify campaigns with email and social media launches

• Content Optimization

Improve product pages by updating product descriptions (SEO-focused), adding lifestyle images, videos, UGC/testimonials

• Ensure mobile optimization and clean layout
• Customer Experience

Monitor and improve post-purchase flows (upsells, cross-sells, email confirmations, etc.)

Ensure customer queries on the site (via chat widgets or forms) are resolved quickly

• Analytics & Reporting

Track conversion rates, cart abandonment, and performance of marketing campaigns via Shopify analytics

Generate weekly/monthly reports and recommend improvements

• App Coordination

Install and manage Shopify apps for loyalty, upsells, reviews, subscriptions, etc.

Coordinate with developers or support teams for any integration needs

Shopify KPIs to Track

• Sales & Revenue Metrics
• Traffic & Engagement
• Customer & Order Insights
• Marketing KPIs (Shopify + Marketing Apps)
• Product Performance

Social Media Management

• Plan, create, and schedule content for Instagram, TikTok, and Facebook
• Engage with followers, answer DMs, and grow community interaction
• Track engagement metrics and recommend optimizations

Influencer Marketing

• Identify and reach out to potential influencers/brand ambassadors
• Manage influencer briefs, collaborations, and performance tracking
• Maintain influencer database and handle follow-ups

Content Creation & Coordination

• Create basic visual content using Canva (posts, stories, reels)
• Write social media captions, emails, and product descriptions
• Coordinate with video editors and agencies to deliver on-brand content

Digital Marketing Support

• Assist with email marketing campaigns
• Track campaign results and compile monthly performance reports
• Coordinate paid ads (Meta/Google) with in-house team.

Video Production

• Plan and brief short-form video content for social media, ads, and testimonials (Reels, TikToks, YouTube Shorts)
• Coordinate with external video editors, creators, or production agencies to ensure content aligns with brand messaging
• Collect and organize customer testimonials or influencer video submissions
• Manage the content calendar and ensure timely delivery and publishing of video assets
• Review and give creative feedback on video drafts to ensure visual quality, brand consistency, and marketing goals are met
• Maintain a library of video assets, raw footage, and final edits for reuse
• Scriptwriting or outlining briefs for testimonial videos and educational content
• Coordinate basic UGC-style shoots or in-house content if needed (smartphone-level or remote team content)

Qualifications:

• 3-5 years' experience in digital marketing, social media, or eCommerce
• Hands-on experience with Shopify, Instagram, TikTok, and Canva
• Excellent written English and communication skills
• Bonus: experience with Meta Ads Manager, influencer marketing tools, or email platforms like Mailchimp/Klaviyo

What We Offer:

• Flexible work hours and remote-friendly setup
• Opportunity to grow with a purpose-driven wellness brand
• A creative, collaborative, and fast-paced work environment
• Employee discounts and performance-based incentives

Job Types: Full-time, Part-time

Pay: From AED2,000.00 per month

Application Question(s):

• what is your salary expectation ?
• How comfortable are you with analyzing campaign data and preparing reports?
• Are you comfortable working independently or remotely, managing tasks and deadlines on your own?
• Which of the following tools have you used?Canva, Meta Business Suite / Facebook Ads Manager,Google Analytics,Excel or Google Sheets,Shopify,TikTok Ads,SEO platforms (Ahrefs, Ubersuggest, etc.)
• Have you worked with influencers or coordinated influencer marketing campaigns?
• Are you comfortable creating short-form videos (Reels/TikToks) using your phone or tools like CapCut/Canva?
• Which email marketing platforms have you used?

Experience:

• social media or brand/influencer marketing: 2 years (Required)

Language:

• Arabic & English (Preferred)

License/Certification:

• UAE driving licence (Preferred)

Application Deadline: 10/06/2025