Strategic Brand Development
- Develop and execute brand strategies to enhance market presence.
- Align brand initiatives with overall business goals through cross-functional collaboration.
Market Analysis & Consumer Insights
- Conduct market research to identify trends, threats, and opportunities.
- Lead consumer research (e.g., focus groups, brand tracking) to inform strategy2.
Brand Positioning & Consistency
- Define and communicate the brand’s unique value proposition.
- Ensure consistent messaging and visual identity across all channels.
Campaign & Innovation Management
- Plan and oversee marketing campaigns to boost brand awareness.
- Lead product innovation from concept to launch, working with R&D, procurement, and sales teams.
Performance Tracking
- Monitor brand health metrics like awareness, equity, and penetration.
- Use KPIs and analytics tools to measure campaign effectiveness.
Job Type: Full-time
Pay: AED6,000.00 - AED10,000.00 per month
Willingness to travel:
- 75% (Required)