BOUCHERON- Marketing & Communication Manager Middle East

Groupe Kering - Dubai



We are looking for a Marketing/Communication Manager for Middle-East to join our team in Dubai.

Job Description


  • Regional marketing and communication strategy (define in accordance with EMEA strategy and implement)
  • Regional and Coop marketing Operations
  • GCC Media Plan building and follow up
  • Events organization
  • Support to the Brand Director for sales related matters

. Trade Marketing

  • Regional marketing and communication strategy (define in accordance with EMEA strategy and implement)

. Develop, negotiate, coordinate and execute 360 trade marketing plans with franchisee partners through target actions

  • Develop a yearly calendar of events for the GCC networks
  • Acts a linking pin between the Commercial, Communication teams & the wholesale partners and ensures transparent & smooth communication flow between all departments
  • Define and organize local & in-store events following the communication & commercial strategy & guidelines
  • To brief and follow up the HQ department on Visual Merchandising, CRM and Training needs
  • Communication


  • Responsible for the media activities of the brand in the region: Media planning & Budgeting
  • Regional Media Plan
  • Coop Media Plan
  • Develop a Media Strategy adapted to the market and in line with the Brand’s guidelines
  • Brief and manage the Media and Production agencies on the media plan and liaise with HQ to make sure Brand’s Communication guidelines are respected
  • Manage Coop advertising with key partners


  • In alignment with the global PR and communication strategy, to support the HQ and the local agency on the implantation and follow up of events, and guidelines.
  • Coordination of Paris High Jewellery & Novelties Presentation weeks for maximal impact on Image and sales
  • Manage the relation with local influencers and ensure product placements to increase awareness and desirability of the brand in the region


Master degree in Marketing or Communication

Required experience: 5+ years in communication, fashion or luxury industry is a plus.

Leadership, fashion forward, strong communication skills.

Experience of working in a fast moving environment

Language: English, French, Arabic

Job Type


Start Date



Full time


Ulysse Nardin S.A. (DMCC Branch)
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