Description
Rapyd has unified payments, payouts and fintech on one worldwide platform, and we’re assembling the world’s best team to liberate global commerce. With offices in Tel Aviv, Amsterdam, Singapore, Iceland, London, Dubai, Hong Kong, and the U.S., the opportunities at Rapyd are limitless.
We believe in straight talk, quick decisions, strong execution and elegant solutions. Rapyd is where hard work pays off and careers take off. Join us and let’s build the future of fintech together.
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This strategic role is critical to our continued growth and success, particularly as we scale our customer base (Partnership, PayU, etc.)
Onboarding is a foundational pillar of the user journey—often the first impression customers have of our platform. A seamless, intuitive onboarding experience directly impacts activation rates, user satisfaction, and long-term retention. As our product suite becomes more sophisticated and our user base diversifies, the need for a senior product leader who can own and elevate this journey becomes increasingly vital.
The proposed Product Director will be responsible for:
Defining and executing the onboarding product strategy aligned with business goals.
Driving cross-functional collaboration across Product, Design, Engineering, Marketing, and Compliance.
Ensuring our onboarding flows are optimized for conversion, regulatory requirements, and customer experience.
Identifying new opportunities for personalization, automation, and experimentation to improve activation KPIs.
A dedicated senior product leader will ensure we not only meet but exceed customer expectations at the earliest and most critical stage of their journey with us. This investment is essential to reduce friction, accelerate time to value, and differentiate us in a market where exceptional user experience is a key competitive advantage.
Responsibilities:
- Own the end-to-end onboarding experience: Define, articulate, and evolve a comprehensive product strategy for onboarding that balances growth, compliance, and seamless customer experience.
- Drive KPI-focused outcomes: Optimize the onboarding funnel for key metrics such as activation rate, time-to-value (TTV), drop-off reduction, and compliance completion.
- Champion customer-centric innovation: Develop and iterate onboarding flows based on deep understanding of user needs, feedback, and analytics across diverse customer segments and regions.
- Lead cross-functional alignment: Partner closely with Engineering, Design, Marketing, Compliance, Risk, and GTM teams to ensure consistent, scalable, and localized onboarding experiences.
- Ensure global compliance and scalability: Integrate regulatory, KYC/KYB, and AML requirements seamlessly into product flows, while preserving a high-quality UX for both enterprise and SMB clients.
- Design for personalization and automation: Introduce contextual onboarding paths tailored to industry, geography, and user profile, leveraging dynamic content and smart decisioning.
- Build systems for experimentation and learning: Establish robust A/B testing and experimentation frameworks to validate improvements and uncover new opportunities across the funnel.
- Monitor performance and customer insights: Continuously assess onboarding journeys using data analytics, heatmaps, customer interviews, and support feedback to identify friction points and growth opportunities.
- Mentor and lead product teams: Guide product managers and contribute to a culture of excellence, ownership, and continuous improvement within the Product organization.
Requirements
- 10+ years of product management experience, including 4+ years specifically in onboarding, activation, or lifecycle product ownership in SaaS, fintech, or payments.
- Experience integrating AI or ML capabilities into product flows—such as adaptive onboarding paths, intelligent decisioning, document processing, or risk automation.
- Demonstrated ability to leverage AI tools and frameworks (e.g., recommendation systems, language models, classification models) to improve user journeys and reduce friction.
- Familiarity with working alongside data science, machine learning, or AI platform teams, and converting technical capabilities into business value and user impact.
- Track record of success in measuring and optimizing activation KPIs, especially in highly regulated and multi-market environments.
- Deep understanding of KYC/KYB/AML compliance requirements, fraud/risk considerations, and how to incorporate them smoothly into onboarding flows.
- Strong analytical skills, with fluency in using experimentation platforms, funnel analytics, and AI-driven insights to inform product decisions.
- Excellent communicator and collaborator, able to synthesize complex input from stakeholders and advocate for product strategy at the executive level.
- Proven leadership in cross-functional environments, and a strong bias toward action, experimentation, and results.
- Background in fintech, embedded finance, or global payments platforms is a significant advantage.
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