We are looking for a data-driven Performance Marketing Manager to lead our paid media campaigns across digital channels, driving growth for both B2B and B2C audiences in the Middle East. You will be responsible for planning, executing, and optimizing performance marketing initiatives to maximize ROI, customer acquisition, and lead generation.
Key Responsibilities
- Multi-Channel Campaign Management: Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), TikTok Ads, LinkedIn Ads, and Snapchat—tailoring strategies for B2B lead generation and B2C conversions.
- Performance Optimization: Continuously monitor and refine campaigns to hit CPL, CPA, ROAS, and conversion rate targets across both B2B and B2C segments.
- Audience & Funnel Strategy: Develop segmentation, retargeting, and funnel optimization strategies for different customer journeys (e.g., lead nurturing for B2B vs. direct sales for B2C).
- Creative & Messaging Collaboration: Work with design and content teams to produce high-converting ad creatives, landing pages, and messaging tailored to B2B decision-makers and B2C consumers.
- B2B Lead Quality & CRM Alignment: Partner with sales and CRM teams to ensure lead quality, optimize nurturing workflows, and align on customer acquisition strategies.
- Data-Driven Reporting: Use GA4, Meta Ads Manager, Google Data Studio, and CRM tools to track performance, generate insights, and refine strategies.
- A/B Testing: Experiment with ad creatives, audience targeting, and bidding strategies to improve efficiency across campaigns.
- Market & Platform Trends: Stay updated on digital advertising trends, platform changes, and regional behaviors in MENA (with a focus on GCC markets).
Requirements
- 2–3+ years of hands-on performance marketing/digital advertising experience, including managing campaigns for both B2B and B2C audiences.
- Proven success in GCC/Middle East markets, with an understanding of regional nuances in consumer and business buyer behavior.
- Expertise in Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads—experience with lead gen forms and LinkedIn B2B campaigns is a plus.
- Strong analytical skills with experience in GA4, Google Tag Manager, UTM tracking, and conversion funnel reporting.
- Ability to interpret data, optimize budgets, and pivot strategies based on performance.
- Excellent communication skills to collaborate with cross-functional teams (sales, creative, product).
Nice-to-Have (Preferred Skills)
- Experience with Marketing Automation (HubSpot, Salesforce Marketing Cloud) or CRM tools.
- Knowledge of programmatic advertising or native ad platforms.
Job Type: Full-time
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