Job Purpose: Coordinate and deliver key commercial functions of Skywards - the Frequent Flyer Programme of Emirates and flydubai - in order to best influence member behaviour and positively affect profit drivers for both airlines. Working closely with commercial teams and key stakeholders, these include leveraging data insights; executing strategies and action plans; scaling tactical campaigns; overseeing programme initiatives and general market support. Job Outline: 1. Serve as primary point of contact for assigned regions and markets, to provide all Skywards support and collaborate on commercially driven initiatives. Contribute inputs towards, and effectively execute upon, strategies to maximise member contribution and other KPI’s, for both EK and FZ. 2. Actively collaborate with markets & deliver annual market action plans, with structured bi-annual reviews, defining Skywards activity focus areas and propagating best practices, in order to maximise member engagement and revenues by sales channel(s) and/or identified sub-segment(s). 3. Contribute towards the design, delivery and tracking of high-impact tactical Skywards campaigns, supporting EK and FZ, at network and channel levels. Coordinate approval of necessary business cases, analyse campaign performances and share learnings to propogate continuous ROI improvements. 4. Leverage data via Skywards dashboards and other sources to compile regional & market insights of member flown and forward performance. Routinely cascade key management reports to commercial stakeholders along with proposed courses of actions to address any identified challenges or opportunities. 5. Identify, input and assist with the execution of strategic Skywards projects aiding departmental and/or commercial priorities. Actively collaborate on cross-functional workstreams, contributing ideas and efforts towards successful final outputs that will expand Skywards member appeal and airline revenue upside. 6. Closely track industry and competitor trends and in turn actively
champion ideas which may aid member lifetime revenues and/or Skywards programme appeal. Establish and maintain effective means to showcase Skywards USPs for benefit of sales teams and end customers. 7. Actively engage in training & upskilling on relevant systems, tools and techniques on a routine basis to ensure necessary skills to execute personal role effectively, in consultation with line manager. Mentor new or junior members of the team based on own skill, knowledge and experience.
Qualifications & Experience: Degre or Honours (12 + 3 or equivalent) in Airline Management, Loyalty, Marketing disciplines with minimum 5 yrs experience in Airline sales, revenue management, e-commerce or marketing. Experience: 5+ yrs of experience in airline and/or loyalty industries in commercial functions Knowledge/skills: - Commercially astute with an exceptional flair for forging strong relationships and managing key stakeholders - Knowledge of loyalty programme functions, campaigns and best practices is essential - Familiarity with airline sales segments, channels & marketing required - Ability to adapt and respond quickly to fast changing market & member environments - Exceptional communication and presentation skills - Ability to plan and deliver outcomes on the basis of priority and effective management of time - Track record of successful project management and collaborative problem solving Leadership Role: No Safety Sensitive Role: No
Salary & Benefits: Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. You can find out more information about our employee benefits in the Working Here section of our website www.emirates.com/careers. Further information on what’s it like to live and work in our cosmopolitan home city, can be found in the Dubai Lifestyle section.
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