Job Summary: The Media Buyer is responsible for purchasing advertising space across various media channels to promote the company's products or services. This role involves researching media outlets, negotiating rates, managing budgets, and ensuring the effectiveness of ad placements to achieve marketing objectives.
Key Responsibilities:
- Media Research: Analyze market trends and research various media outlets to determine the most effective platforms for advertising.
- Media Planning: Develop media plans that align with marketing goals and target audiences. Choose the appropriate media mix to maximize reach and impact.
- Negotiation: Negotiate rates, contracts, and placement terms with media vendors to secure the best possible deals.
- Budget Management: Manage and allocate advertising budgets across different media channels. Track spending to ensure budget compliance.
- Campaign Management: Oversee the execution of media buying strategies and campaigns. Monitor and optimize ad placements for maximum ROI.
- Performance Analysis: Analyze the performance of media campaigns using various metrics and tools. Provide reports and insights to improve future campaigns.
- Vendor Relations: Maintain strong relationships with media vendors and partners. Stay updated on new media opportunities and trends.
- Compliance: Ensure all advertising complies with industry regulations and company policies.
- Collaboration: Work closely with the marketing team, creative team, and other departments to align media buying strategies with overall marketing objectives.
- Technology Utilization: Utilize media buying software and tools to enhance efficiency and accuracy in media planning and purchasing.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- Proven experience as a Media Buyer or in a similar role.
- Strong understanding of media buying principles, strategies, and negotiation techniques.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Proficiency in media buying software and tools.
- Strong organizational and time-management abilities.
- Excellent communication and negotiation skills.
- Ability to work under pressure and meet tight deadlines.
- Knowledge of digital marketing and advertising trends is a plus.
Job Type: Full-time
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