Product Marketing Associate

Who we are:

Stake is the MENA region’s most exciting real estate fintech company, combining real estate expertise and innovative financial technology to deliver products that empower everyone to own and build wealth through Real Estate. Launched in 2021, we have grown rapidly, leveraging decades of experience in technology, financial services and global real estate, to launch the MENA region’s first mobile app for fractional real estate investing.

This is just the beginning and we’re currently searching for highly talented individuals to join and help lead our expansion into international markets and new business lines

The Marketing Team

Our dynamic marketing team are brand builders and content creators!

As a Product Marketing Associate at Stake, you will support the development and execution of product marketing strategies to drive adoption, engagement, and retention. You will collaborate closely with cross-functional teams, including Product, Content, Growth, and Sales to develop compelling positioning, messaging, and go-to-market strategies for new and existing features. We are looking for a naturally user centric and creative, data-driven marketer passionate about real estate, fintech, and storytelling!

You’ll work directly with the Product Marketing Manager and closely with the wider Marketing team and Product Leadership.

🚀What you’ll do:

• Product Messaging & Positioning
  • Assist in crafting compelling messaging and value propositions for Stake product lines and features
  • Ensure product messaging aligns with customer pain points, competitive positioning, and key business goals
  • Support the development of positioning statements, messaging frameworks, and product narratives that resonate with target personas
• Go-to-Market Strategy & Execution
  • Assist in planning and executing go-to-market strategies for new and core product features across Stake product lines (ie. International and Saudi)
  • Work closely with Content and Growth teams to develop launch campaigns that leverage Stake’s go-to-market playbooks
  • Conduct retrospectives with the Product Marketing Manager after key launches to assess performance and optimize future strategies
• Lifecycle Marketing & Comms
  • Support on and own the execution of lifecycle marketing campaigns where required, consisting of email, push notifications, and in-app messaging
  • Develop, write, and refine copy and messaging for key lifecycle marketing campaigns and one-off broadcast communications
  • Utilise Stake’s CRM tool to manage, execute, and optimize automated and one-off marketing campaigns
  • Analyse campaign performance metrics to continuously refine and improve campaign effectiveness
• Product Discovery & Market Research
  • Conduct user interviews, review survey responses, customer comms and online reviews to uncover new problems to work on and generate fresh ideas
  • Leverage our internal Data team, product analytics stack, and A/B platform to continuously uncover new insights and key user behaviors
  • Investigate problems deeply by analyzing customer feedback, exploring the competitive landscape, and understanding stakeholder requirements
  • Support in the creation of Stake’s ideal customer personas to optimize messaging and user experience
• Sales Enablement
  • Support in the development of sales enablement materials, including pitch decks, one-pagers, FAQs, and training sessions

👀 What we’re looking for:

• 3+ years of product marketing experience, growth marketing, or other related area within marketing for a B2C fintech, technology company or other start up
• Bachelor's degree in Marketing, Business, or a related field is preferred
• Excellent fluency in English, with strong capabilities in both written and verbal communication. Proficiency in Arabic is preferred, but not required
• Demonstrated entrepreneurial mindset with a scrappy and proactive approach, showcasing a proven track record as a self-starter
• Strong understanding of growth marketing principles, including strategies for user acquisition, engagement, retention, and metrics-driven performance analysis
• Able to synthesize complex product features into clear, compelling messaging
• Hands-on experience in conducting user interviews, setting up surveys and usability tests, with the ability to extract actionable insights to inform marketing strategies and messaging
• Familiarity with CRM, marketing automation, and analytics tools is preferred
• Must be located in Dubai or willing to relocate here

😇 Why you should join Stake:

• Hybrid work environment
• Work directly with senior leadership in one of the region’s fastest growing start-ups; you will get exposure to all functions at Stake and have the chance to learn from the very best in the space!
• Generous equity compensation; this aims to bring a high degree of ownership into your work. As Stake grows, you grow with it!
• Budget for learning and development; we want Stakers to constantly strive for personal and professional growth
• Best in class end of service savings scheme; through DIFC-sponsored DEWS programme
• Off-sites and regular team events

Stake has a high performance culture where the bar is always rising. We bring on brilliant, ambitious and curious people who see the value in Stake and want to grow with us.