· Assist in the development and annual review of the 3 year business plan taking into consideration both Company strategy and local economic and development factors and trends.
· Based on the long term business plan, prepares the annual room’s occupancy budget on a timely basis, and develops an annual sales and marketing plan to support the foretasted occupancy and food & beverage revenues.
· To accurately reflect the image of the hotel by optimal conduct an professional attitudes in concentrating sales efforts in those market segments which best reflect the needs of the hotels at a particular time and by effective use of Public Relations and media exposure.
· Monitors performance against the plan and pro-actively makes recommendations for changes to achieve or exceed the forecasted result.
· Measures and directs the efforts of the sales team to achieve the agreed results and ensures the effective use of subordinates calculating added value / profit against time or resources invested.
· Develops and executes tactical promotions for special events and low occupancy periods.
· Ensures the pricing studies are regularly carried out and evaluates the profitability of existing business.
· Maximizes use of all distribution systems and marketing tools and ensures that all subordinates are fully trained in Company programs and procedures.
· Identifies sales opportunities for other hotels and ensures that these are handled in an efficient manner.
· Ensures that customer requests are responded to within the standard time limit of 24 hours.
· Ensures that the hotel sales database is regularly maintained on a monthly basis.
· Personally develops and maintains effective relationships with local community, travel intermediaries and clients to create optimal business opportunities and enhance the brand.
· Negotiates incremental revenue and new business with clients and customers.
· Works with other departmental heads to adapt products and services to client requirements and maintains extensive product knowledge, keeping fully aware of competitor activities.
· Selects new Sales employees who meet or exceed the job specifications according to the Company policy.
· Attends major travel functions and trade shows to promote sales for the hotel and plans and executes sales trips and sales blitz to major feeder markets.
· Organizes and accompanies Fam / Site inspection trips to the hotel by major clients.
· Regularly reviews the public relations activities to ensure high market awareness of the hotel.
· Keeps all departments informed on sales related issues and ensure that direct mailing is regularly undertaken to the local market.
· Enhance the hotel knowledge and image through proper selected media and marketing / public relations efforts.
Job Type: Full-time
Ability to commute/relocate:
- Sharjah: Reliably commute or planning to relocate before starting work (Required)
Experience:
- sales: 4 years (Required)
Language:
- Arabic (Preferred)