Parent Relations Executive

GEMS Education - Abu Dhabi

About the Role


To support the Principal in developing a strong and active parent community as the central pillar of the school's culture. To ensure achievement of enrolment targets, provide high-quality customer service to new and existing parents, and promote and market the school to relevant stakeholders.

Key Accountabilities:

  • Co-ordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.
  • Day-to-day management of the school’s Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.
  • Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the school's activities as a key driver of customer/student retention.
  • Organize parent/community events in order to engage parents in school activities and celebrations and support the school’s parent engagement activities.
  • Promote the school by providing stories and photographic material that promotes the school’s achievements both academically and other, for GEMS internal newsletters and the school communication channels (eg: school website, LCD screens, newsletters, etc). If required, these should be supported in English and Arabic.
  • If necessary, collaborate with the School Principal/CEO, SLT, and other members of the FOH to be able to develop and implement retention strategies in order to maintain budget enrolment numbers at the school.
  • Undertake regular surveys of new parent views on the enrolment process and other subjects of relevance. Collate responses and produce analysis with recommendations.
  • In conjunction with the School Principal/CEO and the Corporate Marketing team, assist with the development and implementation of the school marketing strategy as a key driver of enrolments and ensuring all marketing material, including digital communication is always current.
  • In collaboration with the School Principal/CEO and Registrar, develop an events calendar to support the enrolment activities for the academic year.
  • Ensure the GEMS policies, procedures, and codes of conduct are followed at all times.
  • Maintain open lines of communication to existing parents to ensure their concerns, complaints, and feedback are handled effectively, efficiently, and in a timely manner (liaising with other school personnel or departments as required)
  • Promote, when appropriate, other GEMS schools by arranging appointments, interviews and facilitate relationships between parents and GEMS schools.
  • Attend project/staff meetings and serve on committees as required.

Expected Qualifications:

  • A college degree from a reputed university is desirable (BA or BSc)

Expected Experience:

  • A minimum of two years in a customer service-focused role.
  • Proven success with meeting sales targets is mandatory; the ability to influence the team to deliver quality results and meet sales targets consistently is critical.
  • Relationship management experience – able to build and influence professional relationships with peer groups as well as the parental community.
  • Effective communicator (written and spoken)
  • Interpersonal skills, able to operate in a diverse environment

Job-Specific Knowledge & Skills:

  • Solid time management skills
  • Ability to multi-task and cope with peaks of demand
  • Advanced user of Microsoft Office and able to utilise technology well to present facts to the management.
  • Able to manage a diverse team’s performance and relationships.
  • Analytical Thinking
About Your Benefits
An attractive remuneration package is on offer to the successful candidate including tax-free salary, medical cover, tuition fee concessions, annual leave, and end of service benefits.
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