Job Purpose:
The Global Director Marketing - Campaigns is responsible for leading the strategic planning, development, and execution of globally integrated, sales-aligned marketing campaigns aimed at driving lead generation, new customer acquisition & commercial revenue growth. This role ensures the consistent and effective delivery of marketing campaigns and related initiatives that align with the global Business Development Strategy of DP World Global Logistics, while also incorporating regional market requirements, in strong adherence of global brand guidelines.
This role has enterprise-wide accountability for shaping campaign strategy that not only supports business development but also actively influences market positioning and demand generation globally. The role contributes directly to commercial strategy by aligning marketing outcomes with growth targets and market penetration goals.
Working closely with cross-functional teams—including product, communications, digital marketing regional marketing, sales analytics and senior leadership —the Global Director Marketing - Campaigns establishes campaign governance standards, investment frameworks, and execution roadmaps across regions, to promote products & solution of DP World, ensures the framework’s deployment across the Regions and also builds and delivers data-driven, customer-focused campaigns across multiple channels including digital (email, paid media, SEO, social), events, PR, and content marketing.
The role also oversees campaign ROI, P&L influence, and data-backed optimization, ensuring maximum impact of budget allocation. It plays a leadership role in defining the mar tech stack and scaling AI- and automation-led marketing solutions across geographies.
This position plays a critical role in shaping the company’s global marketing campaign strategy and guidelines to be adhered to by marketing teams for optimizing campaign performance. It ensures the seamless execution of multi-market campaigns that align with global and regional business goals, resonates with diverse audiences, and drive measurable results. Via strategic planning & collaboration, this role plays a vital part in scaling marketing impact across regions.
Key accountabilities:
- Campaign Strategy & Planning
- Lead the development of end-to-end campaign strategy with commercial goals, product roadmap, and revenue targets.
- Develop global marketing campaign management guidelines and roll them out to the network for implementation
- Translate strategic goals into actionable, integrated campaign plans with clear KPIs, timelines, and channel mix
- Define and enforce campaign governance, ensuring consistent strategy, prioritization, and performance standards globally
- Campaign Execution & Management
- Execute and manage global campaigns across all relevant channels including digital, content, email, events, and paid media channels ensuring brand consistency and commercial impact
- Ensure timely delivery of campaign messaging, assets and activities across relevant platforms and regions
- Cooperate with vendors and internal marketing production team to provide campaign collaterals across key vertical markets to be used by sales and marketing teams.
- Ensure every campaign is backed by clear business cases and ROI forecasts as part of the sign-off process
- Cross-Functional Collaboration
- Partner with product marketing, regional marketing, creative, content, and sales teams to ensure campaigns are relevant, aligned, and well-supported.
- Act as the central point of contact between global HQ and regional/local marketing teams to coordinate localization and deployment.
- Provide matrix leadership across regions and functions to guide campaign deployment, resource prioritization, and execution standards
- Serve as strategic advisor to regional marketing teams and leadership, ensuring campaigns remain aligned to evolving business goals
- Localization & Market Adaptation
- Partner with regional and in-country marketing teams to tailor campaign messaging while maintaining global positioning and performance consistency to ensure local relevance, including language, cultural nuance, customer behavior,
- Balance global brand consistency with local speech-to-market requirements for product & solutions campaigns
- Performance Tracking & Optimization
- Own the development and refinement of global performance dashboards, predictive analytics, and campaign optimization tools
- Deliver quarterly campaign insights to commercial leadership with clear ROI breakdown and market response (e.g., engagement, lead generation, pipeline impact, ROI)
- Analyze performance data and provide insights to refine and optimize ongoing and future campaigns
- Cooperate with CRM & IT teams to build and evolve campaign performance standards and dashboard
- Budget Management
- Own global campaign budget planning and prioritization, ensuring P&L accountability for marketing investments and cost-effective execution
- Track spend versus performance to inform investment decisions
- Define the framework for campaign-level ROI tracking, budget optimization, and performance benchmarking
- Stakeholder Communication
- Regularly report on campaign performance, learnings, and ROI to senior leadership and key stakeholders.
- Prepare post-campaign analyses and recommendations
- Deliver strategic updates to C-suite and senior stakeholders, with campaign scorecards mapped to commercial KPIs and sales outcomes
- Brand Governance
- Lead development of high-impacct, brand-aligned campaign messaging across regions and customer segments
- Guide creative campaign development together with marketing production teams to ensure high-quality, on-brand assets
- Innovation & Best Practice Development
- Define global martech architecture to scale personalized, AI-powered, and automation-driven marketing campaigns
- Stay on top of marketing trends, technologies, and competitor activity
- Establish a culture of innovation, embedding experimentation, and test-and-learn principles into campaign design.
- Campaign Calendar Management
- Own and manage the global campaign roadmap, ensuring visibility, prioritization and alignment with the broader marketing and go-to-market strategy
- Coordinate global timing and integration with regional and business-unit-level campaigns
Experience/Qualifications & Skills:
- Bachelor’s degree in marketing, Communications, Business Administration, or a related field (master’s degree preferred).
- 5–8 years of progressive experience in marketing campaign management, preferably in a global or regional role.
- Proven ability to lead multi-million-dollar campaign budgets and directly influence investment decisions, technology priorities, and organizational design
- Proven experience and ability to lead multi-million-dollar budgets and directly influence investment decisions, technology priorities and organization design.
- Experience working in a matrixed, cross-functional environment with global and regional teams.
- Experience influencing marketing strategy in global B2B environments, directly tied to revenue, pipeline, and commercial metrics
- Strategic leadership in deploying and scaling enterprise-grade campaign platforms and performance intelligence systems
- Strong understanding of global marketing principles, customer journey mapping, and demand generation strategies.
- Expertise in digital marketing channels (email, social media, paid media, SEO/SEM, content marketing).
- Data-driven mindset with the ability to analyze campaign performance metrics and optimize accordingly.
- Experience using AI technology to support & optimize campaign building efficiently
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Tableau).
- Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
Trade is the lifeblood of the global economy, creating opportunities and improving the quality of life for people around the world. DP World exists to make the world’s trade flow better, changing what’s possible for the customers and communities we serve globally.
With a dedicated, diverse and professional team of more than 115,000 employees from 160 nationalities, spanning 78 countries on six continents, DP World is pushing trade further and faster towards a seamless supply chain that’s fit for the future.
We’re rapidly transforming and integrating our businesses -- Ports and Terminals, Marine Services, Logistics and Technology – and uniting our global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades.
What's more, we're reshaping the future by investing in innovation. From intelligent delivery systems to automated warehouse stacking, we’re at the cutting edge of disruptive technology, pushing the sector towards better ways to trade, minimizing disruptions from the factory floor to the customer’s door.
DP World is on a mission to transcend boundaries and bridge the gap between all nations and cultures – not just in what we do but also in how we behave.
We are dedicated to creating a culture where everyone feels respected, supported, and empowered to reach their full potential. We believe that embracing inclusion and diversity, drives innovation and growth and helps us connect people, businesses, and societies. Free minds and different perspectives are changing our world, and together we can change what’s possible.
WE MAKE TRADE FLOW
TO CHANGE WHAT'S POSSIBLE FOR EVERYONE.
